In today's digital age, having an online presence is crucial for businesses of all sizes. Whether you’re running a small blog, a local business, or a large e-commerce store, getting your website ranked on search engines like Google can make a world of difference. This is where Search Engine Optimization (SEO) comes into play. SEO is the art and science of optimizing your website to rank higher in search engine results, thereby increasing your visibility and driving organic traffic to your site.