PHOENIX RANKED FIRST among the top 25 markets with 19.7 percent year-over-year growth in October, according to Cendyn’s Sales Intelligence platform,
formerly Knowland. This was its first time at the top spot this year, driven by national associations, technology, healthcare and financial/banking events.
Las Vegas followed closely with 17.7 percent growth, placing it in the top five for the 10th consecutive month, Cendyn said. South Michigan and Florida’s
Panhandle led secondary markets, while Kauai, Hawaii, saw significant year-over-year growth at 72 percent.
Phoenix averaged 5,612 square feet and 174 attendees, primarily driven by national association events, which made up 8.6 percent of event volume, the report
said. Las Vegas remained in the top five, ranking second, supported by national association events and weddings. Across the top 25 markets, average space usage
rose to 3,902 square feet with an average of 132 attendees.