Mastering GTM for Growth: Insights with Connor Clancy from Workday

Connor Clancy, Director of GTM Strategy & Growth Initiatives at Workday, shares his journey as a GTM leader. He discusses Workday’s approach to strategic partnerships, unique GTM opportunities in the SMB segment, customer success, CX, and the importance of cross-functional collaboration in driving successful go-to-market strategies.

Connor, it’s great having you on this interview series. Please tell us about yourself and your GTM leadership journey.

It’s an honor to be part of this!

While I started doing GTM professionally at Workday 5 five years ago, I consulted before that at PwC and have always been entrepreneurial at school and in my personal life. In consulting and my personal ventures, I was always doing the fundamental activities associated with GTM strategy: identifying an important growth opportunity, sizing its impact, evaluating how best to make it happen, and then mobilizing many groups to achieve the mission at hand.